Press Releases
Jan 10, 2012SwarmBuilder Rebrands as eXperticity
Change Highlights Company's Commitment to the Value of Experts
SALT LAKE CITY, Jan 10, 2012 (BUSINESS WIRE) -- Knowing that when it comes to important consumer product purchases everyone wants the help of an expert, SwarmBuilder today announces it has rebranded itself eXperticity to more closely align with that core belief. eXperticity will continue to connect the world's largest community of trusted product experts, brands, and retailers to create better consumer buying experiences through the power of experts. The company's two primary services remain 3point5.com and ProMotive.com, and the company will maintain its corporate headquarters in Salt Lake City, Utah.
Brands want credible, authentic experts advocating on behalf of their products. Retailers want knowledgeable, experienced experts using both their product training and personal experiences to create better buying experiences. And consumers want helpful, trusted experts guiding them to make the best purchase decisions. eXperticity focuses entirely on bringing the value of experts to each of these audiences and is eager to launch several new services in upcoming months, the first of which relates to scoring the knowledge, experience and quality of experts. This new service will objectively allow brands and retailers to better identify and reward those influential experts that have the strongest impact on consumer buying behaviors.
"Knowledgeable retail sales professionals, people who design and build respected products, and people who rely on those products every day as part of their professions play a very powerful role in consumer purchase decisions. Rebranding as eXperticity reinforces the central role these experts play delivering value for brands, for retailers and for consumers," said Tom Stockham, CEO of eXperticity. "We're proud of the quality and impact of the products and services we deliver, and we're looking forward to continuing to grow the value we deliver as eXperticity." SwarmBuilder Rebrands as eXperticity, page 2
The power of experts is a common thread through both of eXperticity's services. 3point5.com ensures that retail sales associates receive advanced training on a brand's product line and that they are able to improve sales based on that knowledge. These sales ambassadors are also able to purchase or earn free product for personal use, which elevates their ability to sell through their own experience with a brand and helps them create a personal relationship with that manufacturer. Similarly ProMotive.com helps brands connect with hundreds of thousands of credible professionals whose use of a product helps them excel. These experts get to try new products at a discounted rate, which in turn helps them influence buying decisions by consumers who know professionals use only the best products. While eXperticity originally made a name for itself in the outdoor industry, the company understands that the power of experts can favorably impact a wide number of industries and is broadening its reach by servicing the footwear and apparel, fashion and beauty, and aftermarket automotive industries.
About eXperticity
eXperticity, Inc., the parent company of 3point5.com and ProMotive.com, brings together thousands of the most innovative, forward-thinking brands and retailers, and hundreds of thousands of trusted product experts to drive better sales and an improved customer buying experience. The company's SaaS and performance-based products enable brands and retailers to educate, deliver incentives and foster first-hand product experience to credible, category-specific experts as well as collect important insights and analyze their effectiveness. By fostering long-term, high-value relationships, manufacturers see better results, retailers improve performance, experts are rewarded for their knowledge and consumers have better buying experiences. eXperticity currently works with over 345 brands, 35,000 retail locations and more than 790,000 influential experts. Learn more about the company at www.eXperticity.com .